Who We Are

Our Purpose

Our purpose is to radically change the experience of buying and owning life insurance by taking a “long-road” approach to how life insurance is offered and implemented. Through all the bumps, turns and surprises that can take place over one’s lifetime, we intend to be there, every step of the way, ensuring that policies continue to meet evolving needs.

Our Values

We believe that creating a superior client experience begins internally with a healthy culture that fosters growth, collaboration and innovation. There are three main building blocks upon which our culture was established, each representing one of our core values and providing guidance in all that we do:

  • Telling the truth
  • Simplifying complexity
  • Building lasting, mutually beneficial partnerships

Our Team

We are an advisory-based team of highly skilled professionals dedicated to making the life insurance experience exponentially better for clients. We work closely with our clients and their most trusted advisors to ensure their life insurance plans are designed to meet their unique needs today. We then monitor the plans regularly to ensure their coverages continue to help them accomplish their goals in the future.

Craig Welch

Craig Welch

CFP®, CLU®, President and CEO

Tom Trowbridge

Tom Trowbridge

Insurance Planner

Katie Nentwick

Katie Nentwick

JD, Managing Director

Tom Strauchon

Tom Strauchon

CFP®, Director, Insurance Services

Our Back-Office Specialists

Phil Jackson

Phil Jackson

Mindy Shaffer

Mindy Shaffer

Michael Michlitsch

Michael Michlitsch

Keith Miller

Keith Miller

Jamie Hochmuth

Jamie Hochmuth

Eric Johnson

Eric Johnson

David Ayers

David Ayers

Clay Knoke

Clay Knoke

Christi Pederson

Christi Pederson

Ben Rymer

Ben Rymer

Long Road Risk Management Services, LLC

130 Springside Drive
Suite 120
Akron, OH 44333
(330) 576-1221

Securities Offered Through Valmark Securities, Inc. Member FINRA, SIPC. 130 Springside Drive, Akron, Ohio 44333-2431* 1-800-765-5201. Long Road Risk Management Services, LLC is an affiliate of Valmark Securities, Inc.